Marketplace Tech

Why Russia just can’t quit YouTube


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A major part of Russia’s war strategy is the control of messages spread online, both in occupied areas of Ukraine and within Russia itself. Platforms like Facebook have been banned and labeled “extremist” by Russian authorities. Some sites, like YouTube, remain partially available. At the same time, the Kremlin is trying to push Russian users to a domestic video platform, “RuTube.” It’s part of a strategy to convince citizens and content creators to abandon Western social media sites. Although RuTube and YouTube were developed around the same time, the Russian video service hasn’t had YouTube’s success. Marketplace’s Kimberly Adams speaks with Emerson Brooking, senior fellow at the Atlantic Council’s Digital Forensic Research Lab.

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