Have you ever wondered why some websites seem to skyrocket up the rankings while others struggle to stay on the first page? It's not just about tricks and manipulation — optimizing for SEO requires a deep understanding of how to build better websites that offer an unforgettable user experience.

Kevin Wiles joins Matt Edmundson in this Episode to talk about all things SEO.

ABOUT Kevin

Kevin is a passionate technical SEO lead with a career history of working with big household names across New Zealand & United Kingdom.

Here’s a summary of the great stuff that we cover in this show:

• SEO is not a dark art. It is just a methodical approach to understanding how Google works and what guidelines they give. It has been mis-sold in the past by statements that are not factually correct or slightly tweaked to push an agenda.
• It is much tougher to compete at a national level for things like car parts or mot against bigger brands, but where you can win as a smaller brand is understanding what that search actually returns.
• Creating less content that is well researched and comprehensive will be more effective than lots of low quality content. This is because people are looking for authoritative sources of information that can provide detail and answer all their questions in one go.
• From an SEO point of view, some strategy points to consider hitting are: understanding what is on the PDPs (Product Display Pages), making sure there is enough detail, and to go after supporting content. A missed opportunity that many people face when it comes to product page SEO is not thinking about longer tail keywords that have lower search volume but would return a product that the user is more likely to buy.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.