The Doctor Coach School™ Podcast

Why Signing Clients Is the Core Competency of Coaching


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Welcome back to another installment of our DCS Open House series! Twice a week, I go live to give you an inside look at The Doctor Coach School™ Certification and what makes this program so different from every other certification out there.

In today’s episode, I’m breaking down why signing clients isn’t extra credit—it’s the core competency of coaching. If you can’t sign clients, you don’t have a business, you have a hobby. That’s the truth I had to learn early in my own journey, and it’s why DCS is built differently.

Inside this episode, I walk you through:

  • Why sales and marketing aren’t afterthoughts—they’re belief-shifting tools.
  • How the Pocket of Belief™ framework works (and why it’s essential for client results).
  • Why transformation starts before the first coaching call.
  • How DCS prepares you to not only sign clients but also walk them all the way through transformation.

This is exactly why our certification requires you to sign a client and coach them through real transformation before you graduate. Because belief-shifting is the heartbeat of coaching—and it begins in the enrollment conversation.

✨ Applications are now open for The Doctor Coach School™ Certification. The next cohort begins in November, and doors close on October 12th. Only 20 seats are available.

👉 Apply here: www.thedoctorcoachschool.com/apply

🎧 Join me live for future Open Houses:

  • Tuesdays at 8 PM EST: Join here

  • Thursdays at 12 PM EST: Join here

And if you’ve got quick questions, you can reach the admissions helpline at 1-844-4DCSHLP (available 9 AM–6 PM EST).

Let's Connect:

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  • On TikTok
  • On my website
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The Doctor Coach School™ PodcastBy Dr. Kimmy

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