Still trying to win the sale with logic and facts? That’s why you’re losing.

In this episode of Todd Liles and the Wizard of Ads, Roy H. Williams and Todd Liles reveal why storytelling is the most powerful sales tool on the planet—because it speaks to the heart, not the head.

You’ll discover how to disarm objections, transfer belief, and turn buyers into heroes—without pitching harder or explaining more.

If you're in sales, leadership, or marketing, this is your blueprint for persuasion when logic just isn’t enough.

What's Inside:

• Why objections are emotional, not logical

• How to anchor belief and trust through storytelling

• The psychology of “borrowing conviction” from the guide

• What Aesop’s fables can teach you about modern sales

• How to speak to the heart (not just the brain) in every ad

If you enjoyed the episode, subscribe, review, and share the show with a business owner who refuses to be ordinary. Because in business, the bold win—and the remarkable reign.

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🔗 Full show notes and resources: www.toddliles.com/wizard