How Simplifying Marketing Strategy Helped Sell Over a Million Books and Empower Trade Businesses Worldwide

📋 Episode Summary

In this episode of TradesFormation Unlocked, Adrian Fadini welcomes back Allan Dib—best-selling author of The One Page Marketing Plan and Lean Marketing. Allan reflects on his journey since the show's launch, sharing insights on simplifying complex marketing challenges and how his frameworks have created a global impact across multiple industries.

They dive into how trade businesses, especially those with limited budgets, can cut through the noise with lean strategies. Allan also reveals how to fight the urge for novelty, avoid random acts of marketing, and harness the power of email and customer experience for scalable growth. He finishes by opening up about his own personal transformation in fitness, mindset, and the identity shifts that drive sustained success.

🧠 What You'll Learn

Why simplicity is the most powerful marketing tool

How “random acts of marketing” can destroy your strategy

The importance of a lean marketing infrastructure

Why email marketing is a goldmine (if done right)

How to stand out in a saturated trades market

The value of identity shifts for business and personal transformation

Tips for leveraging AI and automation in your business

What makes a unique selling proposition truly stand out

💬 Memorable Quotes

"People don’t want marketing—they want clarity and results."

"The best businesses are boring. They just optimise and follow the blueprint."

"If you're at capacity, you market more—not less. That’s when you raise your prices and choose your clients."

"Identity drives behavior. When you become a marketer, everything changes."

🔗 Links & Mentions

LeanMarketing.com/unlocked – Free chapters + resources

The One Page Marketing Plan by Allan Dib

Lean Marketing by Allan Dib