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In this week’s episode, we’re diving into the beauty trend cycle as it relates to the ‘clean girl aesthetic’ and exploring why it seems this trend is on its way out sooner rather than later. Over the past few months, women on TikTok have started to push back against the 'clean girl aesthetic'– claiming the lifestyle is unrealistic and the style is unflattering on most people. This, along with predictions from trend reporters and stylistic choices from new fashion and beauty campaigns, indicates that 'clean girl' is headed toward its demise. So we’ll first cover how the 'clean girl aesthetic' became so popular, why it’s always been controversial, and finish by exploring why we think this trend is on the way out and what’s next for beauty.

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Timestamps:

1:55 Intro

2:40 What is 'clean girl aesthetic'?

5:11 History of 'clean girl' as a rising TikTok trend

7:17 Why did 'clean girl' become so popular?

20:30 Why 'clean girl' has always been controversial

34:38 Clean girl is going out of style

51:17 What is next for beauty trends?

Resources:

​​https://www.byrdie.com/clean-girl-aesthetic-critique-6744031 

https://theconversation.com/new-clean-girl-and-old-money-aesthetics-on-tiktok-make-the-same-old-link-between-hygiene-and-class-208566

https://www.tiktok.com/@thedigifairy/video/7293180139783900448?_t=8hJe6rcZRYo&_r=1 

https://www.tiktok.com/@erim/video/7240854937758911771?_r=1&_t=8dhMpaHkelV

https://i-d.vice.com/en/article/epzna7/tiktok-clean-girl-aesthetic

https://www.masterclass.com/articles/fashion-cycle-explained

https://www.tiktok.com/@hairbykate_houston/video/7273123721722793259?_r=1&_t=8hJinjVCbLd

https://www.tiktok.com/@michelleskidelsky/video/7261640274567384326?_r=1&_t=8hJo43ont3w

https://www.tiktok.com/@vanessanicolestern/video/7287072418252786949?_r=1&_t=8hJefBA7vJy

https://www.tiktok.com/@hannahzookpop/video/7273542919401835819?_r=1&_t=8hJs1GJWYbK