Is the customer always right? "No," says Dennis McCarron. Find out why in this episode of The Modern Tire Dealer Show.

Why the Customer is Sometimes Wrong

The Modern Tire Dealer Show provides a regular look at the tire industry with special attention to the independent tire dealer. The show features interviews, conversations and analysis from industry leaders and the staff of Modern Tire Dealer magazine, including Editor Mike Manges, Managing Editor Joy Kopcha and Associate Editor Maddie Gehring.

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Why the Customer is Sometimes Wrong

Why the Customer is Sometimes Wrong

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