The Spider-Man storyline/era titled "Brand New Day" (starting in 2008) remains a deeply contentious and "triggering" topic for many Marvel fans primarily because of how it began. It directly followed the infamous "One More Day" storyline, where Peter Parker made a deal with the demon Mephisto to save Aunt May's life. The price of this deal was the magical erasure (retcon) of his marriage to Mary Jane Watson.

"Brand New Day" was the status quo resulting from this deal – a soft reboot aiming to return Peter Parker to a younger, single, "back-to-basics" state, which Marvel editorial (led by Joe Quesada at the time) felt offered more story potential.

However, fans heavily criticized this move for several reasons:

1. Undermining Character Development: It invalidated years, even decades, of Peter and MJ's relationship growth and history.
2. Poor Storytelling Device: The Mephisto deal was seen as a contrived and unbelievable way to achieve an editorial goal.
3. Editorial Mandate Over Story: Fans felt it was a top-down decision forced onto the character, rather than an organic development.

While the "Brand New Day" era itself introduced new characters and featured some notable stories, its foundation built on the ashes of the Parker marriage via "One More Day" permanently tainted it for a significant portion of the fanbase. The mere mention of the title evokes the frustration and betrayal many felt over the erasure of the marriage, and similar narrative beats in current comics often draw comparisons and renew fan anger.

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