Sometimes it feels like talking to a wall when we make recommendations to patients. We want so desperately to help them, it's actually IMPERATIVE for their health that they listen, but how do we help anyone that doesn't want to hear what we have to say?

Mark Goulston's book, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone, teaches us how to draw people in so that they can't help but listen - but surprise, turns out WE'RE the problem that needs fixing first. The answer lies in this mistake you're repeatedly making, thinking this is how you get people to listen when you're only driving people farther away.

In this episode I unpack some of the incredible communications/business lessons from this book and tailor them to our scenarios every day at work as healthcare providers - here is how to ACTUALLY reach people and be heard.

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