Have you ever visited a destination during the "low season?"

It's often the most magical time to visit that place.

And in this episode of the Travel Coach Network podcast, Sahara Interviews Ged Brown - the founder of Low Season Traveller. He's built an entire business, brand, and podcast around the idea of visiting places during the off-season.

Ged Brown founded Low Season Traveller in 2018 as the world’s first organisation completely dedicated to the promotion of travel during the off-peak seasons in each destination as a way to alleviate the growing issues of ‘over-tourism’.

A passionate advocate of the advantages of tourism, Ged has spent his entire career of over 30 years working at senior director level with leading travel and tourism organisations such as Thomas Cook, MyTravel, Kuoni, Routes, ForwardKeys, Travel Weekly and AviaDev.

He is dedicated to ensuring that there is a sustainable tourism offering for future generations which protects and nurtures destinations, their people and their cultures.

As such, he is frequently called upon to present keynote speeches at several travel industry events throughout the year and regularly writes articles and publications on the industry.

In addition to his role at Low Season Traveller, Ged is the Founder and CEO of the Tourism Seasonality Summits which are a series of events which bring together leaders from the travel and tourism sector to formulate strategies relating the the challenges and opportunities which seasonality brings. In 2025 the World Tourism Seasonality Summit and European Tourism Seasonality Summit are in partnership with Routes (Informa).  

Ged is also proud to hold  an active role on the management board of The World Tourism Association of Culture & Heritage since 2018.

CONNECT WITH GEDhttps://lowseasontraveller.com/

https://lowseasontraveller.com/seasonality-summits/

https://wtach.org/

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