Today's episode of #AheadOfTheCurve with Coco Mocoe is all about what makes content or trends go viral, and most importantly become memorable, according to "The Tipping Point" by Malcolm Gladwell. The book was written in 2000 but I apply his brilliant concepts to how to go viral on TikTok, YouTube and more in 2024 and beyond.

In this episode, we discuss 3 of my major takeaways after reading the book:

1. The power of repetition or "The Blues Clues Effect"


2. The power of reverse marketing or "The Barbara Streisand Effect:


3. The power of ritual or "The Airwalk Effect"

Let me know in the reviews what book I should read next as part of our new marketing book club! I will dedicate a new episode of this podcast anytime I finish reading an interesting book that I think you will enjoy.

Get "The Tipping Point" by Malcolm Gladwell using my Amazon link here: https://amzn.to/3V44WHj

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