If your clients can’t clearly see why your services are essential right now — not just nice-to-have — they’ll choose someone else.

In this short, ranty episode, I break down why waiting to fix your message is the riskiest move you can make heading into 2026. The economy is shifting, clients are tightening budgets, and experts who can’t clearly communicate their value are about to feel the squeeze.

You’ll learn:

• The signs your message isn’t working (and what that’s costing you)
• Why “more marketing” isn’t the answer — better messaging is
• How to position your work as essential in an uncertain economy
• What you can do right now to make your business unmistakable

If you’ve been waiting for the “right time” to get your messaging dialed in — this is it.

🎧 Listen now, then book your private tour of The Expert Up Club to fix your message before 2026 hits.