Hot technologies come and go, but building person-to-person relationships is ultimately what drives success.

Marketing experts Mark Amtower and Sheri Ascencio share the story of their mentor-protégé relationship with Editor Nick Wakeman. While Amtower is the mentor, they describe a relationship where the value flows in both directions.

Their bottom-line advice is that everyone needs a mentor and everyone eventually should look to be a mentor. No one succeeds alone.