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In this episode of the Private Practice Survival Guide, we discuss the critical difference between evaluating gross revenue and net value when calculating your practice’s ROI. We explain why focusing on net value—after deducting all operational costs—gives a more accurate picture of profitability and long-term sustainability. This approach allows you to make smarter financial decisions, especially when evaluating marketing strategies, service offerings, and staffing costs. By the end of this episode, you’ll understand how this small shift in perspective can lead to major improvements in your bottom line. 

Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast.

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Podcast Website: https://www.privatepracticesurvivalguide.com/
LinkedIn: https://www.linkedin.com/in/brandonseigel/
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https://wellnessworksmedicalbilling.com/
Private Practice Survival Guide Book