Marc Mathieu, the Co-Founder of Web3 Studio at Salesforce, discusses how web3 will change how brands acquire and interact with consumers. Plus, he explains the hype around NFTs and digital goods – whether they are trends to watch or fads that will fade – and the mindset shifts that need to happen to get the most out of them.

Tune in to learn:

• Key moments in internet history: from the invention of the cookie to the shift toward first-party data (6:00)
• How to find customers in a new digital world (8:45)
• Why your brand is your community and how to keep your community the right size (11:00)
• What commerce companies should be most excited about when it comes to web3 (23:15)
• Digital goods — Are they a fad, trend, or long-term opportunity? (27:25)

Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce 

Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.