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What if we told you that keyword volume shouldn't dictate your every move in SEO? Today, Edd Dawson, founder of Keywords People Use, challenges a long-held belief in the industry by introducing the QUEST framework—a revolutionary approach to balancing keyword volume with meaningful content creation. Learn how Ed evolved from an era without volume data to a sophisticated, automated process that considers volume without losing sight of user intent. This transformation not only simplifies content creation but also maximizes your time and effort.

Ed's journey takes you through the five essential components of his QUEST framework: sourcing questions, understanding intent, engaging content creation, structuring your website, and building topical authority. Listen as he reflects on past strategies in industries like broadband, and why sometimes, intuition trumped data. Whether you're a seasoned SEO expert or just starting out, Ed's insights offer a fresh perspective on making intelligent content decisions that align with both volume and user needs. Join us to discover how to streamline your SEO strategy and make the most of today's data-rich environment.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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