Republished with permission from Juan Mendoza, host of the Making Sense of Martech podcast.

"In this episode I’m joined by John James. John is the host of the Champagne Strategy podcast, marketing, and technology consultant, and startup entrepreneur. John started working for global ad agencies then went client side, to government (B2G), B2B, B2C. Worked at digital agencies in Melbourne for half a decade in account manager roles and sales, he then started his own agency and ran that for 7 years. Then moved to live in San Francisco working as a growth manager for a startup before returning to AU to channel his energy into architecting a growth marketing platform. John also sits on a number of advisory boards and helps a modest list of privately owned businesses with their growth, sales and marketing strategy.

We talk about why you don't always need MarTech and explore John's very unique perspective on why strategy is absolutely critical when it comes to buying tech. We delve deeper into how in most cases, and from what he's seen in his experience, you don't actually need a lot of technology to get the job done.

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You can find John James on LinkedIn."