There are obvious ideas. And then there are crazy ideas. Obvious ideas are often practical solutions to getting things done. Crazy ideas—not so much. But Becky says when you're trying to come up with the best ideas, you've got to have both obvious and crazy ideas.
Did you miss Becky's podcast on big concepts? Listen to that here:
https://www.bobpikegroup.com/hubfs/Podcasts/How%20To%20Make%20Your%20Big%20Concept%20Memorable.mp3
Purchase Becky's new book here: http://store.bobpikegroup.com/bk-creative-training-a-train-the-trainer-field-guide/
Podcast available on iTunes here: https://itunes.apple.com/us/podcast/creative-training-techniques/id862555469?mt=2
And on the web here: http://www.bobpikegroup.com/Resources/podcasts-and-videos