It’s getting tough out there. Your clients are asking you to discount your prices. There’s a price war going on in every industry. You’re unsure what your day rate should be. Sound familiar?

If so, you’re like many other business owners who are considering dropping their prices, often out of desperation.

But here’s the thing: desperation does not attract the clients you want to be working with. And in fact, I believe now is the perfect time to discuss why doubling your prices can be a game-changer for your business. 

So, if you've ever wondered about the right pricing strategy or felt undervalued for your work, this episode is for you.

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