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The market feels brutal right now. Interest rates climbing, competition everywhere and every headline screaming "brace for impact!" It's tempting to let that noise dictate your next move, to panic, slash prices or hustle yourself into the ground. But here's what successful businesses do differently: they use uncertainty as their competitive advantage. Whilst everyone else is retreating, you're going to double down strategically.

Today, I'm breaking down the four game-changing moves that my clients and I have been making to not just stay afloat, but sail ahead whilst everyone else is anchored in fear. We explore how to laser-focus on your A-grade clients, stacking your value, building recurring revenue and repackaging your existing offerings when clients can't commit to big investments.

This isn't the moment to shrink. Your clients need a lighthouse right now, something steady and reliable in the chaos. Remember, the market doesn't get to decide your success. You do.

LINKS:

Previous episode mentioned: Pricing with Power: How to Charge What You're Actually Worth

Connect with Janine:

Elevate with Janine

The Focus Finder Assessment

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Pouring your heart into brilliant content only to watch it vanish after one post? Welcome to the creator's curse. We invest hours crafting something meaningful, hit publish, and then... crickets. Meanwhile, we're already stressing about tomorrow's content and how we’re possibly going to have time to post as much as we’re supposed to for quality visibility.

Here's what nobody tells you: you don't need to reinvent the wheel every single day. You need to make your existing content work harder.

In this episode, I take you through my strategies to take one idea and turn it into valuable repurposed content.

CHAPTER MARKERS

00:00 – Introduction

00:22 – The “Think Once, Deliver Often” Strategy

00:46 – Why Creating New Content for Every Platform Isn’t Sustainable

01:19 – Turning One Idea Into a Ripple of Content

01:53 – The Content Spiral: Overthinking and Procrastination

02:33 – The Downward Spiral: Losing Visibility

03:17 – The Real Solution: A Repeatable System

03:37 – How I Repurpose Content: My Process

05:15 – The Thinking Sheet: Clarity and Expansion

07:00 – From Idea to Blog, Newsletter, and Social Posts

08:40 – Repurposing in Action: The Micro Gift Example

11:00 – Real-World Examples: Amy Porterfield, Mel Robbins, McKinsey

13:00 – The Science: Why Repetition and Multi-Format Content Works

15:00 – Your Starter Plan: How to Begin Repurposing

17:00 – Multiply Your Brilliance: Challenge and Final Thoughts

18:30 – Share, Review, and Stay Brilliant!

Connect with Janine: 

• The Focus Finder:  https://focusfinder.scoreapp.com/
• Website: https://janinegarner.com.au/ 
• Instagram: https://www.instagram.com/janinegarner/ 
• LinkedIn: https://au.linkedin.com/in/janinegarner 

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: [email protected] 

What if that sneaky voice in your head whispering "you don't belong here" isn't your enemy, but your secret weapon? We've all been taught to see imposter syndrome as something to overcome, but today we're exploring a complete reframe. That imposter feeling isn't a red flag—it's a green light urging you forward. I share why the "itus" family (not-good-enough itus, comparison itus, procrastination-fueled-by-fear itus) might actually be your competitive edge.

In this episode, we’ll explore the concept of confident humility—that sweet spot where self-belief meets openness to growth. We talk about how your quirks aren't flaws to fix but features to amplify, and I walk you through a practical exercise to transform your perceived negatives into superpowers.

The liberation of not being perfect is where the magic happens. When you feel like an imposter, you've got everything to gain and nothing to protect—no perfect image to maintain, no reputation to uphold. This spurs innovation, encourages deeper preparation and fuels relentless learning. That feeling isn't evidence you don't belong; it's evidence you're growing. Imposter syndrome isn't the problem—it's the rocket fuel you never knew you needed. And the question isn't how to eliminate it, but how to harness it.

LINKS:

Connect with Janine:

Elevate with Janine

The Focus Finder Assessment

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Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: [email protected] 

This week has been a masterclass in frustration—conversation after conversation with brilliant women who are nailing their craft and changing lives, yet still charging like they're apologising for existing. I think it’s time to address the uncomfortable truth about pricing that's been lurking in every business strategy session. If you’re undercharging, don’t address it tomorrow or next quarter. It has to stop today.

In this episode, I share my own pricing wake-up call and the mindset traps keeping you broke—fear of rejection, good girl conditioning and imposter syndrome. We explore the reframe that changes everything: you're not selling time; you're selling transformation. I walk you through finding your "Goldilocks pricing" and how to raise your prices without apology.

The reality? Undercharging isn't modesty—it's self-sabotage. Every time you discount your rates, you're teaching clients how to value you. Your pricing becomes your positioning. The question is: are you pricing based on fear, or based on your brilliance? Your worth isn't negotiable, and your pricing shouldn't be either.

LINKS:

Connect with Janine:

Elevate with Janine

The Focus Finder Assessment

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Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: [email protected] 

Have you ever listened to someone on a stage, in a meeting, on a podcast, or even one of those feisty little Instagram reels and thought, "Damn, I wish I could speak like that"? I've lost track of how many times I've stepped off stage and someone has whispered to me, "I wish I could do what you do." My answer every single time? You can. But it's not by trying to be like me or anyone else—it's by sounding like you.

In this episode, we explore why being a copycat makes you invisible in a world already full of same-sounding noise. I share why audiences crave authenticity and can spot a knock-off from miles away, and how embracing your imperfections and quirks is what makes you relatable and engaging. We discuss how your unique voice—whether it's cheeky puns, candour, or playful grit—is actually your superpower in creating an unmistakable personal brand.

The digital world doesn't need another clone of someone else—it needs the vibrant aura that's unmistakably you. When you're true to yourself, you're not just delivering content; you're inviting people into a world that only you can create. I challenge you to ask yourself: Do you want to blend in, or do you want to be a glaring point of awesomeness in a dull landscape? Because nobody forgets the one and only original—you're the main act, not a supporting impression.

LINKS:

Connect with Janine:

Elevate with Janine

The Focus Finder Assessment

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Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: [email protected] 

These past few months have felt heavy, haven't they? Everywhere we turn, there's this call to brace for impact—economic downturns, clients pausing, budgets tightening. And there's that nagging hum of fear we can't quite silence. It's not the dramatic kind, but that persistent whisper of "What if I'm not ready?" or "What if I fail?" Today, we're exploring how to transform that fearful whisper into a motivating force.

I share my own journey of overcoming a deep-seated fear that kept me stuck for years, and how one friend's simple suggestion changed everything. Your fear might look different—going live on camera, charging what you're worth or saying yes to that daunting speaking engagement. We explore how bravery isn't about being fearless; it's about making that leap even with your heart hammering in your chest, and how weaving brave steps into your routine turns "I can't" into "I am."

The secret that changes everything: fear shuts doors, but curiosity throws them wide open. Instead of "What if I fail?" try asking "What might I learn? What doors might open?" I share real stories from my Elevate Inner Circle—clients who raised their prices without pushback, went from camera-shy to landing speaking gigs, and turned viral stories into new opportunities. Their journeys didn't blossom from the absence of fear, but from turning it into a guiding compass. 

Your challenge: identify one fear that's been playing safety officer in your life and take one small step to overcome it this week.

LINKS:

Connect with Janine:

Elevate with Janine

The Focus Finder Assessment

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Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: [email protected] 

Everyone's obsessed with scaling these days. Ten times this, exponential that—meanwhile, you're just trying to keep your head above water. That was exactly what came up in my recent conversation with the brilliant Nicky Miklos. We explored something that's been on my mind lately: how do you make sales and grow your business without losing yourself to the hustle?

Here's the thing about smart growth—it's not about chasing every shiny opportunity that comes your way. Nicky put it perfectly: it's about sustainable development that doesn't leave you or your team burnt out and resentful. We're talking about growth that considers the long-term well-being of everyone involved, not just the numbers on your profit and loss statement.

Nicky breaks down business growth into three areas that will shift you from being reactive to proactive: Skills, Strategy, and Systems. Then we go through her COMPASS framework to establish sustainable growth systems that support long-term success, rather than short-term hustle.

If you're feeling overwhelmed by all the things you should be doing, Nicky's recommendation is beautifully simple: focus on just one thing. Pick one of the three key areas or one element of the Compass framework and refine it before moving on. The idea isn't to overhaul everything at once—that's exactly the kind of thinking that leads to unhealthy hustle.

It's the small shifts in mindset and approach that build towards significant transformation. And honestly, your business should work for your life, not the other way around.

LINKS:

Connect with Nicky Miklos:

Website: https://nickymiklos.com/

LinkedIn: https://www.linkedin.com/in/connectwithnicky/

The Art of Healthy Hustle TEDx Talk

The Growth Code™ - https://nickymiklos.com/growthcode/

Healthy Hustle book – https://healthyhustle.com.au/

Connect with Janine:

Elevate with Janine

The Focus Finder Assessment

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Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: [email protected] 

You know the feeling—you've just had an incredible coffee chat with a prospective client. They loved your energy, called you inspiring and you walked away thinking, "This could be something amazing." But then... nothing. Radio silence. Another lovely conversation that leads absolutely nowhere whilst your calendar stays frustratingly empty. In this episode, we're tackling the uncomfortable truth: you're probably brilliant at building connections but not quite as good at converting them.

The problem isn't that people don't value you—it's that you never invite them to go deeper. They're actually waiting for you to show them how. I share the story of a client who was having amazing conversations but freezing at the critical moment of transition. Once she shifted from fear of appearing salesy to simply extending a gracious invitation, she gained two new clients within a week. What you need isn't more connections; it's conversion.

I'm sharing five practical strategies for moving into a more human-to-human sales approach that feels authentic, beautiful and even fun. We'll explore how to be crystal clear about your value, lead with curiosity over pitching, create inviting opportunities, follow up with grace and show up as your true self. I like to think of it as finding someone who wants to dance with me—not selling, but seeing if we're meant to move together. Because at the end of the day, it's the cash in your bank that pays the bills and keeps your business in business.

LINKS:

Connect with Janine:

Elevate with Janine

The Focus Finder Assessment

Website |  Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: [email protected] 

We all know what it sounds like. The critical voice that questions every decision, second-guesses every success, and whispers "maybe I'm not ready" when opportunity knocks. But here's what changes everything: making the worth shift. It's the moment you stop listening to that inner critic and start trusting the voice that got you this far—the one that knows your value isn't up for debate.

Often we doubt our value and ask, "Why would anyone want to talk to me?" even when our achievements speak volumes. But when you step into your power and show up with authenticity and conviction, the game changes.

It's time to stop questioning your worth and start embracing it. Own your capabilities with conviction and stop seeking permission. Your pricing should reflect mastery, not fear of losing a client. The clients who align to your pricing are the people that you want to serve and the people that value you. It's about positioning yourself as the expert that you are.

So here's my challenge to you. What's one action you can take this week to show up in your power? Maybe it's that phone call you've been avoiding, saying no to an opportunity that doesn't fit, or finally having that brave conversation. Whatever it is, seize it. You're not here to be affordable and blend in with the crowd. You're here to be bold, brilliant, and powerfully unforgettable.

LINKS:

Connect with Janine:

Elevate with Janine

The Focus Finder Assessment

Website |  Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind

Submit your Question: Spotify - click the button below. All other platforms - send me a DM on Instagram or email: [email protected] 

We're living at a peculiar moment in time, aren't we? Clients seem hesitant, projects stall and social media's doing its own thing. I found myself recently, mid-conversation with my dog, questioning what I even control anymore. That little existential moment led to today's reflection: reclaiming your power. Let’s talk about how to grow a brilliant business – even when the world's a bit nuts.

In this episode, I dive deep into Stephen Covey's concept of the three concentric circles of concern, influence and control—a framework that's been my guide through some of the murkiest moments of my business journey. We explore the Circle of Concern, where we lose sleep over things like the economy and client ghosting but can't actually control any of it. Then we move to the Circle of Influence, where it gets exciting—leveraging your energy to make a real difference without expecting total control. Finally, we reach the Circle of Control, where true magic happens and you decide how you show up, what you say yes to and what you decline.

Every moment presents a choice: succumb to chaos or ground yourself in clarity. When you prioritise powerfully, you build unstoppable momentum. So here's my challenge for you: decide on one action you have complete control over and take it. Start small if you must, but reclaim focus from frustration.

I’d love you to share your action with me. Message me, tag me in a post or send a note by Carrier Pigeon if you must. And if this episode struck a chord, share it with someone who might need a push in taking back their power too. As always, keep showing up, leading with heart, and unleashing your brilliant self.

LINKS:

Connect with Janine:

Elevate with Janine

The Focus Finder Assessment

Website |  Instagram | LinkedIn | YouTube

Mentioned in this episode:

Apply to our Elevate Mastermind

Elevate Mastermind