https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

In this episode, Shana breaks down why cohort retention is one of the most powerful, but often overlooked metrics membership owners can track. 

What You’ll Learn in This Episode:

• What cohort retention is and why it matters.
• The key timeframes to focus on for predicting member churn.
• How retention data shifts when you expand from warm to cold audiences.
• Practical ways to analyze buyer behavior from launches and email lists.
• A decision-making framework for knowing which metrics are worth tracking.

If you’re ready to move beyond surface-level metrics and truly understand which marketing efforts create your most loyal, high-LTV members, this episode will show you how.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

Listen on the go? Subscribe to the podcast for more membership retention strategies:

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Make sure to subscribe for more strategies on keeping members engaged and growing your recurring revenue!

Learn how to work with Shana: https://www.shanalynn.com/

Learn more about Shana’s Community Training Program: https://www.shanalynn.com/cultivate

Connect with Shana: https://www.instagram.com/shanaspeaks

Watch on YouTube: https://www.youtube.com/@communitycultivated