Medical Sales Guru Podcast

Why you should fear the customer, not the competition


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Medical sales representatives are often advised to target the competition. As a result they fear competitors might have better products and closer relationships with accounts. If you’re in medical sales, the competition isn’t your problem…It’s the customer! I tell you why in this short video and what you should do to address it.

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Medical Sales Guru PodcastBy Mace Horoff

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