Open Market

Why You Should Hire a Chief Audience Officer

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Co-hosts Eric Franchi and Joe Zappa explain why you should hire a chief audience officer. The discussion includes:

  • The 3 things adtech customers really care about
  • Why most adtech companies' theories of victory are wrong
  • What to look for in a chief audience officer
  • Who in adtech is a good example of a potential CAO

    • Also, here is the My First Million episode we discuss on the pod: https://open.spotify.com/episode/4qNgPuS5aePbWSgjdsKn2o?si=PHfj0u_TTEKLAOV67p1QLQ

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    Open MarketBy Joe Zappa & Eric Franchi
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