Welcome to a new season of the WordBirds Podcast: Friends of the Bird! For our first episode <a href='https://www.linkedin.com/in/gpridor/'>Gideon (Gidi) Pridor</a> joins Chris to chat about why investing in content marketing is a must for business success. Gidi is the Chief Marketing Officer at <a href='https://www.workvivo.com/'>Workvivo</a> (a Zoom company) and an expert in all things related to content marketing strategy. Gidi shares insight and tips for how to grow your brand awareness through content, how AI will impact marketing budgets, the benefits of content marketing for turning potential customers into brand advocates, and how to create high quality content.Are you ready to improve your marketing campaigns, build brand loyalty, and start creating content that truly resonates with your target audience? Tune in!

Welcome to a new season of the WordBirds Podcast: Friends of the Bird! For our first episode Gideon (Gidi) Pridor joins Chris to chat about why investing in content marketing is a must for business success. Gidi is the Chief Marketing Officer at Workvivo (a Zoom company) and an expert in all things related to content marketing strategy. Gidi shares insight and tips for how to grow your brand awareness through content, how AI will impact marketing budgets, the benefits of content marketing for turning potential customers into brand advocates, and how to create high quality content. Are you ready to improve your marketing campaigns, build brand loyalty, and start creating content that truly resonates with your target audience? Tune in!

Welcome to a new season of the WordBirds Podcast: Friends of the Bird! For our first episode <a href="https://www.linkedin.com/in/gpridor/" rel="noopener noreferrer">Gideon (Gidi) Pridor</a> joins Chris to chat about why investing in content marketing is a must for business success.&nbsp;Gidi is the Chief Marketing Officer at <a href="https://www.workvivo.com/" rel="noopener noreferrer">Workvivo</a> (a Zoom company) and an expert in all things related to content marketing strategy. Gidi shares insight and tips for how to grow your brand awareness through content, how AI will impact marketing budgets, the benefits of content marketing for turning potential customers into brand advocates, and how to create high quality content.Are you ready to improve your marketing campaigns, build brand loyalty, and start creating content that truly resonates with your target audience? Tune in!

Why You Should Invest in Content Marketing

Words build relationships, ignite interests, and power epic journeys in the business world. Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word. <ul><li>Words are the magical glue between your business and your customers, capturing interest and driving action.</li></ul> <ul><li>Great communication opens doors to opportunities and builds stronger connections. </li></ul> The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders. <ul><li>Discover the art of personalization and the need for standout, engaging messaging.</li></ul> <ul><li>Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.</li></ul> What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders. <ul><li>Get the lowdown on strategies to elevate communications and position pros as strategic partners.</li></ul> <ul><li>Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.&nbsp;</li></ul>

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Words build relationships, ignite interests, and power epic journeys in the business world. Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It's about savoring quality and making an impact with every word. Words are the magical glue between your business and your customers, capturing interest and driving action. Great communication opens doors to opportunities and builds stronger connections. The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders. Discover the art of personalization and the need for standout, engaging messaging. Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers. What’s next: This season, we're taking a deep dive into corporate communications with insights from CCOs and communication leaders. Get the lowdown on strategies to elevate communications and position pros as strategic partners. Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions. 

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Why You Should Invest in Content Marketing

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