Before the Launch with Brenna McGowan

Why You Should Sell Before You Launch


Listen Later

What do Taylor Swift, Alex Hormozi, and blockbuster movies have in common? They all master the art of pre-launching—and in today’s episode, I’m breaking down what your next offer launch can learn from the silver screen.


I’m sharing how open loops, trailers, and strategic buzz-building can take the stress off launch day while bringing in perfect-fit buyers—before your offer even goes live.


In this episode, you’ll learn:


  • Why Hollywood starts marketing 120 days before release—and you should too


  • How to use open loops to create irresistible curiosity


  • The psychology trick behind trailers that drive action


  • Why you shouldn’t rely solely on your waitlist


  • Real client examples that prove pre-selling works


🎬 Listen now and learn how to make your next launch a box office hit.


👉 And if you’ve ever wondered about the real value of a waitlist, don’t miss Episode 4: Waitlists Are Not a Launch Strategy

Your Next Steps:


Want to plan your next launch in seconds? Grab my free AI Launch Calendar


🔹 Let’s work together! Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram


Thanks for Listening!


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Before the Launch with Brenna McGowanBy Brenna McGowan

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