In this episode, Brad Anderson, President of the Product Group at Qualtrics and former Microsoft exec, shares how AI is transforming how businesses operate—from internal culture to customer experience. He reflects on Microsoft’s shift from a “know-it-all” to a “learn-it-all” mindset, and how that same curiosity is driving change at Qualtrics.

From analyzing unstructured feedback to running AI summits and hackathons, Brad offers real-world stories on embedding AI into daily workflows and upskilling teams at scale. A must-listen for leaders navigating transformation in the age of AI.

Key Takeaways:

• Learn-it-all beats know-it-all – Brad Anderson highlights how adopting a learn-it-all mindset, inspired by Satya Nadella, drives cultural and organizational transformation.
• AI adoption starts with action – Every individual in a company must engage with AI daily to foster understanding and integration.
• Innovation requires safe spaces – Creating environments for AI experimentation, such as hackathons and playgrounds, is essential for encouraging adoption and upskilling teams.
• You get what you measure – Brad emphasizes the importance of tracking AI engagement metrics to identify areas for improvement and sustain momentum.
• AI will redefine organizations – From generative AI to synthetic data, Brad explores how AI fundamentally transforms how businesses operate and serve their customers.

Qualtrics' website: Qualtrics XM: The Leading Experience Management Software
Claude.ai: Claude
NotebookLM: Google NotebookLM | Note Taking & Research Assistant Powered by AI
ChatGPT: ChatGPT

00:00 Introduction to Qualtrics and Brad Anderson
00:21 From Surveys to AI: The Evolution of Qualtrics
01:41 Lessons from Satya Nadella
03:48 Building a Customer-Centric Culture
06:51 Adopting AI in Business
13:29 Upskilling for AI Integration
22:15 Organizing for Innovation
27:13 AI Summits and Hackathons at Qualtrics
36:42 ChatGPT Obsession
37:19 Notebook LM and Team Alignment
38:57 Innovation and Unexpected Wins
40:42 Using AI in Negotiations
44:18 The Future of AI and Large Language Models
45:25 Driving AI Adoption
48:47 The Rapid Growth ofAI
56:42 AI-Powered Surveys at Qualtrics
01:01:13 Generative AI and Feedback Mechanisms
01:05:54 Wrap-Up and Key Takeaways

📜 Read the transcript for this episode: Transcript of Why your organization needs to embrace AI—Or get left behind, with Brad Anderson |

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Show edited by Emma Cecilie Jensen.