In this eye-opening episode of LotTalk, performance engineer Eric Gidney joins hosts Chris Keene, John Anderson, and Renaldo Leonard to expose the merchandising and lead management failures silently killing dealer profits in 2025. Eric shares real secret shopping results, explains why template responses are costing you deals, and provides a step-by-step framework for auditing your digital showroom. Whether you're a used car manager, general manager, or dealer principal, this episode delivers practical takeaways you can implement Monday morning to protect margins and improve conversion rates. Topics include: quality merchandising standards, defending price online, trade-in value negotiations, CRM response strategies, and the critical connection between digital presentation and gross profit. Powered by Lotpop.