Learn Speak Teach Episode #122 with Gloria Chou.

Have your eyes been on a podcast you'd love to be featured on, but you're not sure how to make it happen? 

In this episode, PR expert Gloria Chou shares exactly how to stop sending fluffy pitches and start crafting ones that get a YES.

Gloria introduces her CPR pitching framework, a method built on real world experience and thousands of conversations, aiming to help founders and small business owners craft pitches that resonate. From the importance of specificity and relevance, to why founders should sign off on their own pitches, this conversation is packed with actionable insights and some hard truths for anyone looking to get featured on podcasts or in the media.

Let’s tap into some of Gloria’s  wisdom.

During this episode, you will learn about:

[02:07] Common pitch template

[03:29] Ingredients for a good pitch

[05:28] Email etiquette for pitching

[06:42] How to send relevant pitches

[07:07] Understanding Gloria’s CPR method

[11:27] How to determine your area of genius

[14:01] Dissecting a pitch

[16:44] Send a screenshot

[20:59] Gloria’s podcast

https://www.gloriachoupr.com/podcast 

[22:48] Connect with Gloria and learn how to land a feature

Website: https://www.gloriachoupr.com/ 

Signup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria 

Instagram: https://www.instagram.com/gloriachoupr 

LinkedIn: https://www.linkedin.com/company/gloria-chou-pr/ 

[23:49] How to do better when starting out in PR

[24:58] How to choose a podcast to feature on

[26:45] Grab free resources from Gloria

Signup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria 

Message “Ben” on Instagram: https://www.instagram.com/gloriachoupr 

Key Takeaways:  

• “We're the gatekeepers of our audience's ears, so we need to know that it's about them and not about us.” ~Gloria Chou [07:11]

• If you're thinking of hiring a company to do pitching for you, chances are they're not going to do as good of a job as you can do for yourself. ~  Gloria Chou [16:28]

• “There’s no time like the present.” ~ Gloria Chou [24:18]

• “The riches are in the niches.” ~ Gloria Chou [25:14]

“I think we need to be comfortable with NO because otherwise, we're not going to get to YES.” ~ Gloria [24:59]

Keep In Touch with Gloria Chou:

Website: https://www.gloriachoupr.com/ 

Signup for Gloria’s Masterclass: https://learn.gloriachoupr.com/masterclassbygloria 

Instagram: https://www.instagram.com/gloriachoupr 

LinkedIn: https://www.linkedin.com/company/gloria-chou-pr/  

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