Winning over the designer on a project is crucial for building products brands, especially in the early stages of their project. This week, Zach and Beth talk with a special guest about how to guarantee architects and designers will spec your product when it’s time to start shopping.

Tom Conley is the president and CEO of High Point Market, one of the design industry’s premier trade show events. The ways a designer finds and chooses products have changed, so we asked Tom how building materials brands can connect with them and sell more effectively.