The pen is mightier than the sword. Words are how we convey emotion convey meaning and convey the very thoughts of a time and place. Words exist beyond our lifetimes and beyond the page, the written word also happens to be the most direct way to connect with your audience. But 95 percent of sales copy is terrible.

Take a guess as to why.

Is it because it has too many words? Is it too complex is it just plain boring? Here are the four reasons that your sales copy sucks.

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