Most people sit down to write their website and end up rewriting the same headline over and over—not because they can't write, but because they skipped the step that makes the writing actually work.

What step, you ask?

Research. Skipping research will do that to you. 

In this Talk Copy to Me episode, I'm walking through the five types of research I do before writing any website copy, and why skipping even one shows up in your copy in ways that are hard to name but easy to feel. 

When your website sounds like it could belong to anyone, it's almost always a research problem. In this episode, I'll help you understand how to fix it.

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I hope you'll join me for the customer research workshop I have planned on April 7, 2026 at 1pm EST!

You'll learn the research framework I use (and teach to my students in Rewrite Your Site) that makes website copy feel less like guessing and more like a conversation you already know how to have.

See all details and join us here: https://erinollila.com/customer-research-workshop/

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EPISODE 185.
Read the show notes and view the full transcript here: Coming soon!

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Here's the info on your host, Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal.

When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives.

Stay in touch with Erin Ollila, SEO website copywriter:
• Learn more about my VIP intensive options or just book a strategy session to get started right away
• Visit Erin's website to learn more about her business, services, and products