Wes talks about features and settings and things that could be added to our software and why we typically leave them out.

Haha - that's what Darth Vader said to Han Solo, Chewbacca and Princess Leia when they surprisingly walked into a room where he sat - in the movie Empire Strikes Back. Will tells the story of a gentleman who surprised him just the same.

Wil talks about our focus on the perfect customer and how we are building a sub culture - or community - of like minded customers. The cool thing is many of them are very similar to us.

Wes talks about doing less and resisting the urge to write more software, add more products and hire more people. Doing so helps Schedulefly stand out from the pack and even causes some to admire how we run our business.

Wil talks about keeping things simple and while most people and companies would like to - it's really tough to do so - especially once success has begun to happen.

Wil talks about the topic of having an exit strategy for your business. Should you have one? Maybe. Maybe not. I guess it depends on what makes you happy.

This is the story of randomly being paired up with another golfer who happened to be a VC that's invested money in one of our competitors. He was actually a great guy.

Wil tells the story of a VC who asked us - shortly after we got started - what we would do with a $1M investment. The answer is great.

Wes talks about how we are raised and taught to compare ourselves (as chlidren and as adults) to other people and also to other businesses. Worrying about other people and what they are doing and to competition is such a huge waste of time and will likely just send you down a unhappy path to a place you never intended to go. It causes decisions to made purely out of fear that end up making you just like everyone else.

Wil tells a story about a company that wanted to purchase Schedulefly and claimed they could easily build a product like ours and compete with us if we didn't sell. We knew better, and he talks about why.