This week we’re sitting down with Tori of Wild at Heart Pet Company - creative chaos, business brains, and one of the kindest humans in dog sporting gear. We get into the real story behind building a brand from nothing, terrifying first investments, and why “overnight success” is a lie.

From soggy first setups and mental breakdowns in parking lots to becoming a must-stop booth at major events, Tori shares what it takes to survive (and thrive) as a small business owner in dog sports. If you’ve ever wanted to bet on yourself but were scared to jump, this one’s for you.