What lies ahead for comms this year? PRWeek’s latest Beyond the Noise podcast episode takes a look.

Joining the podcast this week are Sarah Scholefield, group chief executive at Accordience, and Greg Jones, Europe CEO at Smarts.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

Speaking to PRWeek UK editor John Harrington, the guests offer predictions on key areas including AI, ESG, influencer marketing, the comms workforce and the PR agency model.

Scholefield and Jones discuss how client needs are likely to evolve in 2026, and speak about trends with client budgets and retainers. They also reveal how optimistic they are overall for the year ahead.

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