Respect The Process

Will Chau, Global Creative Director At Whole Foods Market, Encourages Filmmakers To Shoot Stories By Any Means Possible.


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Will Chau is the Global Creative Director at Whole Foods Market, where he oversees the creative output on all brand communications and design. Previously, he was a Creative Director at GSD&M, in Austin. Here’s one of a ton of fun spots they’ve done recently:



Will and RTP alumni Chuck Meehan gave me my first extended commercial campaign two decades ago, for Kia. A series of comedy spots that caused sales to skyrocket & awards to flow.

Will has created award-winning work for clients such as BMW, Southwest Airlines, Kia Motors and Kohler. His work has been featured in numerous advertising award shows such as Cannes, One Show, Communication Arts, Graphis, Kelly Awards and The London International Automotive Awards.

Passionate about teaching and believing that there needed to be an alternative to the traditional model of higher education, Will founded The Austin Creative Department in the summer of 2011. This was highly influential for me, leading to my Bootcamp.

Thanks,

Jordan

This is 9 quick minutes of inspiration. Thank you to our sponsor Oso Delicious Hot Sauce, $1 per bottle goes to www.militaryfamilies.org to enjoy. Commercial Directing Bootcamp has 1 slot left for October 12th, 2019.

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Respect The ProcessBy Jordan Brady

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