A conversation with Will Krause, the festival director for HOODOO Mural Festival (Sept. 28, 2024) and a long-time promoter and producer. Will was a partner in Austin's Euphoria Music Festival for several years and continues to work as a production manager for SXSW. As a promoter, he recently brought Hayden Pedigo, Kristen Key and Charley Crockett to Amarillo for shows at the Globe News Center. Krause shares with host Jason Boyett about moving back to Amarillo from Austin, how HOODOO has built an exciting national reputation, and what the musicians who come here think about this community. This episode is supported by Storybridge and Panhandle Plains Historical Museum.