Six out of seven car commercials during this year’s Superbowl touted electric vehicles (EVs). That’s up from zero EV ads just four years ago. 

Ford, Chevy, GMC and Toyota are all betting big on electric, and they’re hoping electric models of their most popular light-duty trucks will entice a whole new class of drivers.

It’s led many car manufacturers and analysts to call 2022 “The Year of the Electric Truck.”

The question remains: will this big push toward electric overcome infrastructure shortcomings, battery range concerns and a deeply-ingrained diesel car culture, especially in rural areas? 

This week: a conversation with a driver and a dealer about how the electric truck revolution might play out. 

Guests: Christopher Preston, Professor of Environmental Philosophy at the University Of Montana; and Whitney Olson, Vice President of Bison Ford in Great Falls, Montana.

The Carbon Copy is a co-production of Post Script Media and Canary Media.

The Carbon Copy is supported by Atmos Financial. Atmos offers FDIC-insured checking and savings accounts that only invest in climate-positive assets like renewables, green construction and regenerative agriculture. Modern banking for climate-conscious people. Get an account in minutes at joinatmos.com.

The Carbon Copy is also supported by Climate Positive, a podcast from Hannon Armstrong, the first U.S. public company solely dedicated to investing in climate solutions. Climate Positive podcast features candid conversations with the leaders, innovators, and changemakers driving our climate positive future. Listen and subscribe wherever you get your podcasts.