IntelStor is a market research and business strategy consulting firm that focuses on the renewable energy industry. Founded in 2010 by renewable energy industry veteran Philip Totaro, IntelStor is regarded worldwide as the foremost experts on innovation strategy, competitive intelligence, and technology trend analysis in renewable energy. Joel Saxum and Allen Hall sit down with Phil to discuss the state of the wind industry, the need for analytics, and how the IntelStor platform can dramatically improve the wind business.

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IntelStor Guest

Allen Hall: I am Allen Hall, and I'm here with my co-host Joel Saxum for the special edition of the Uptime Podcast. In the rapidly evolving renewable energy market, market research is essential for stakeholders to make informed decisions. Market research provides insights into the revolving dynamics, consumer preferences, regulatory landscapes, and God knows there's a lot of those, and all the emergency emer and all the emerging technologies.

Research can also help identify untapped opportunities to get risks and foster innovation. Well, today we're shining a spotlight on IntelStor. Founded in 2010 by CEO and founder Phil Totaro, IntelStor has become a global beacon of expertise in innovation, strategy, competitive intelligence, and technology trend analysis within the renewable energy sector.

Phil, welcome back to the program. 

Phil Totaro: Thanks for having me, Allen. I appreciate it. 

Allen Hall: Well, there's, there's a lot happening in market analysis and I, I know I have seen behind the curtain a little bit and what all Interstore does, but you are a real powerful player in that space. The market research you have done in wind in particular is remarkable.

Phil Totaro: Well, thanks. It's born out of going on, what, 13 years now of being in business, the company being in business. But it's actually more than 20 years since I left university with an aerospace engineering degree and, and plenty of enthusiasm and found myself in originally starting in the aerospace sector and then transitioning into wind.

And I actually worked for Clipper Wind Power for some, it's a fondly remembered name for others they have never heard of it before. But it was a wind turbine manufacturing company that was based in the United States. And we were actually dating back to 2007, 2008. We were the number two wind turbine manufacturer in the country behind GE.

At, at that time. So, you know, I, having started the company, I really just started doing kind of one-off consulting projects just as a, you know, a one-man show. And then over time what happened is we started getting repeated requests for things where we needed to build tools or we needed to build data sets.

And these would be around kind of commercial market analysis, technology, benchmarking, you name it. We even did a patent landscape where we, we literally went through something like 60,000 patents and cataloged, and classified all of them. So that, that was actually quite helpful, to be honest, in familiarizing us with a lot of the technology that is not only in use in the industry, but the technology that could be used in the future.

And so what happened is, you know, going back many, many years, I always wanted to build kind of an online data platform for all this. But it, we didn't, the technology didn't really quite exist to do what we wan...