What if you could target your online media to just one building? Or just one house? What if you could figure out how to target the mobile devices of just the executives in a particular business? You actually can with IP Targeting. Stacy Griggs, the CEO of El Toro, stopped by Go Ahead Caller to explain to Jason Falls. 

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Someone asked me last week, "How do I get more prospects to respond to my emails?" That's a good and timeless question for marketers, sales people and public relations professionals. The answers aren't exactly simple -- we all are overwhelmed with our inboxes -- but I took some time to offer some thoughts on how to improve your one-to-one email response rate on this food for thought short show.

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If your business is not paying attention to online reputation management, you could be in trouble and not know it. Amanda Henson handles online reputation management in all its various iterations for Kindred Healthcare. She stopped by to help us understand what it is, how to do it and what to watch for.

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It's never a bad time to check your social media policy. A colleague of Jason's called this week with a sticky employee situation involving posting inflammatory content online. Should that employee be terminated? Is the company in the right to do so? Hear Jason's thoughts and those on updating your social media policy. 

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There's a difference between brand communications and content and corporate communications and content. And perhaps none know that better that Kevin Hunt of General Mills. He talks about corporate and internal communications for the CPG giant and explains how his team handles corporate content strategy for the mothership.

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Preston Arsement shared his insights as a YouTube influencer with Business Insider, but both he and Pew Research indicate that optimizing influencer content can often include potentially misleading titles and descriptions. There's a fine line between optimization and misleading an audience. Jason Falls offers up thoughts on this potentially disingenuous practices often used by influencers to optimize their content.

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Infographics may seem like a past fad to some, but Brian Wallace of NowSourcing discusses how they're not. Not only that, but Infographics solve about half a dozen digital marketing problems and should be a tactic used by any business. He also discusses LinkedIn Local and its power for a business.

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Marketing to Gen Z is an imperative for today's brands. The newest generation entering the workforce has unparalleled buying power combined with different ways of shopping, searching for information and finding products and services. Sarah Weise, author of the book InstaBrain: The New Rules for Marketing to Generation Z joins the show to talk about this group of consumers and how to connect with them.

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Every so often a familiar question pops up from clients, friends and folks asking me things on Twitter or LinkedIn. Recently, the question has been, "How do I decide which social media management software is best for me?"

This episode of the podcast is a roll through my four basic categories of questions. I did so as I looked at StatusBrew, a social media management solution I'm reviewing for potential use with clients.

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Jason Falls came across an idea to help distracted drivers realize how much of a risk they're taking on his commute to and from work. He shares it on Go Ahead Caller.

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