Winfluence with Jason Falls

The biggest challenge influencers often face is figuring out how to monetize their content by partnering with brands. Brands biggest challenge is finding influencers who understand the business of influence marketing. Tabitha Hawkins founded the Association of Influencers and Content Creators to bridge that gap and help influencers be more attractive to brands while also advancing equal representation and fairness in how brands leverage influencers. We talked about the association, her approach, standardization of influencer pricing, the potential of unions for influencers and more.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Adrian Parker is the Global Vice-President of Marketing at Patron Tequila and he has a very different take on influence marketing than many big-brand marketing leaders. In fact, his perspective is very much in line with the concept of Winfluence. Adrian and I talk about his take on transactional influence marketing versus that focused on relationship building, how Patron views influencers and the unique influence audiences in the alcoholic beverage world.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Kristy Sammis is the chair and executive director of the Influencer Marketing Association. The non-profit industry association is attempting to bring uniformity, standardization and cohesiveness across the influencer marketing industry. We discuss the IMA, unionizing influencers, standardizing metrics and the conflict of transactional versus relational influence strategies.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ted Murphy founded IZEA, the first influencer marketing platform, in 2006 to cries of heresy from the social media crowd. Twelve years later, he took the company public and can take considerable credit for the industry’s growth. I catch up with Ted to look back at the journey, talk about the 2020 version of IZEA’s offering and arm-wrestle about the one element in IZEA’s offering I have issues with.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

** Note - This is the final episode of Digging Deeper that will be simulcast on this feed. Subscribe to Digging Deeper separately at jason.online/diggingdeeper. This feed changes Sept. 2 to Winfluence - The Influence Marketing Podcast. **

This episode features White Castle CMO Lynn Blashford who touches on creativity, influencers, content marketing and more.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

** Digging Deeper has changed feeds. Starting September 1, you'll need to get that show's feed at https://diggingdeeper.libsyn.com - This feed will officially launch Winfluence - The Influence Marketing Podcast on September 2. Subscribe to both!**

This episode of Digging Deeper sees Jason sit down with film producer Jyoti Sarda to talk about her documentary "And She Could Be Next"

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

** Note: The feed changes September 2 to no longer include Digging Deeper. Make sure to subscribe to it at https://diggingdeeper.libsyn.com. This feed becomes Winfluence September 2, 2020.**

This episode - Brand activation strategist Makayla Ervin discusses branding and customer identification for new and small businesses and debates life coaches with Jason Falls.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Crystal Duncan from Edelman joined Jason on #DiggingDeeper to chat about influencer marketing. The topic of potential influencer unions came up. The two discussed the feasibility of unions, the advertising versus public relations angle of influence marketing and more. 

Be sure to subscribe to the Digging Deeper feed to not miss episodes after September 1, 2020. This feed will begin airing Winfluence - The Influence Marketing Podcast after that date and no longer simulcast Digging Deeper.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

**Update your feeds! Digging Deeper will only simulcast to this feed until September 1, 2020. Don't miss the great interviews on Digging Deeper by subscribing at https://jason.online/diggingdeeper and connecting to wherever you get your podcasts.

This episode: Andrew Hanelly from RevMade talks about content marketing strategy and making your brand a publisher!

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This Episode:  If you've ever wondered how to use virtual and freelance talent to grow and scale your business, Nathan Hirsch is someone to talk to. He scaled a small e-commerce business to a multimillion dollar venture, then solved his own problem by building another one -- FreeUp. That business helps people find and hire virtual and freelance talent for scale. Now Nathan spends his time teaching people how to build systems and processes to leverage virtual workers at Outsource School.

Hosted by Jason Falls, Winfluence is a production of Falls+Partners. Explore the ideas and get help putting them into practice at fallspartners.com. Winfluence is a proud member of MPN – The Marketing Podcast Network.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.