This week on the Wing It Podcast the team talks about marketing performance during economic slowdown, managing teams, hiring talent and more.

This week on the Wing It Podcast the team is joined by Alison Hammill of Orion Travel Insurance to explore their journey implementing marketing automation. Learn how insurance companies can leverage marketing automation to streamline marketing communication.

This week on the Wing It Podcast the team is joined by Amr Hisham and Mike Goitanich of Inverted Taco to explore how video marketing has changed over the last several years. Video marketing is more accessible to businesses than ever before - and it's becoming more of a necessity than a nice-to-have.

On this Wing It Podcast, the team is back in the studio to discuss The Great Resignation, and specifically how it's impacting digital marketing teams. Learn how you can better cope with losing digital marketing resources, where agencies can help, and what to look for in your next hire.

On this episode of Wing It Podcast, Michael and Robyn are joined by David Rewalt and Heidi Smith of ActionIQ to discuss all things CDP. Learn how your business can better leverage your data, create custom 'living' audiences, and free up IT resources while simultaneously giving your marketing team more time to innovate on strategy.

Check out ActionIQ's 2022 CX IQ Index here: https://www.actioniq.com/cx-iq/

On this week's Wing It Podcast, the team discusses the best ways to think about and develop your 2022 marketing strategies. While everyone has their own methodologies, we share a few actionable tips on reviewing your performance from last year, using anecdotes from the sales team, and how to properly shape your content strategy around your ICPs.

On this Wing It Podcast, welcomes Ben from Act-On software to discuss the push into SMS Marketing, and how companies in various industries can take advantage of this exciting development. Watch as the team discusses strategies, pitfalls, and how best to implement and use SMS Marketing to grow marketing programs.

On this Wing It Podcast, the team is back in the office for the first in-person podcast in over a year for a discussion on Digital Marketing Attribution heading into 2022. Marketing attribution is essential in all businesses, but the ways it is measured and accounted for is ever-changing. Watch as the team discusses some of the common pitfalls, and explores ways to better account for all marketing touches across the full customer journey.

On this Wing It Podcast, the team dives into some strategies for the Insurance industry to get the most value possible out of their CRM. Watch as they explore pipeline visibility, customer marketing and more as we expand on some points from Wing It 51.

Watch Wing It 51 here: https://youtu.be/fkiMjWOUMDk

On this Wing It Podcast, the team is joined by Chris Adams of Adams Hamilton to tackle all things content & content strategy. Watch as they discuss how to properly categorize your content for different funnel stages, and question why B2B companies often struggle to produce quality content at scale.