On this week's Wing It Podcast, the team dives into paid media campaign optimization - and why actively monitoring, measuring and optimizing your paid campaigns are keys to running them successfully.

On this week's Wing It Podcast, the team is joined by Kyle Landry of All-Risks Insurance to talk about the digital customer experience in Insurance. Kyle and the team discuss adoption of new marketing technology, and why Kyle things a return to the more personal customer experience of the past is in the works.

Learn more about Kyle and All-Risks at https://all-risks.com/

On this Wing It Podcast, the team continues to try out our new format as they discuss the ever-expanding range and scope of what Digital Marketing professionals are responsible for in 2021. Watch to learn more about our thoughts on customer journeys, evolving MarTech platforms, and keeping the bigger picture in mind day-to-day.

On this Wing It Podcast, the team tries something a little different as they have a roundtable discussion about the need for more thought leadership in the insurance industry. Watch to learn more about why brokers need to create more trust-building content, choosing your audience carefully, and more.

On this edition of the Wing It Podcast, the team is joined by Mark Finnegan, Director of Marketing & Partnerships at Goose Digital to talk about the launch of the brand new goosedigital.com. Watch as the team discusses the importance of planning your website launch with various stakeholders in your business, as well as going over some potential pitfalls and issues businesses may face during a new site launch process.

This week, the insurance team talks about mid-market commercial insurance - and how they see it as an underserved segment when it comes to customer experience. While personal lines have developed over the last few years to include self service tools and automation, commercial has lagged behind. Watch as the team breaks down why this might be, and some strategies to counteract it.

On this week's Wing It Podcast, the team spends some time catching up on how Camp Ooch and the Sporting Like 10K have been continuing their incredible mission over the last year. We talk with Karen Donaldson about the virtual version of the 10K run, staying social over digital means, and their plans for the future.

Learn more about Camp Ooch and the SL10K at https://sportinglife10k.ca/toronto/

On this Wing It Podcast, the team welcomes Jason Khan, Director, Innovation at Wawanesa Insurance to the show. Watch as they explore emerging trends in the insurance industry from a digital perspective, discuss the importance of visibility & content, and much more!

On this week's podcast, the team tackles the ever present challenge of content within the digital marketing landscape. Learn how you can adapt your content strategy to better fit with the other aspects of your marketing, as well as some tips on how to repurpose and right-fit your existing content for different audiences.

This week the team sits down with Kory Jazbec, Head of Digital, Marketing Automation at RSA Canada to discuss all things Insurance & Digital. Learn how RSA Canada got its start in Marketing Automation, and what they're doing to further grow that journey.