On today's episode, the team dives into a common issue facing many companies today - when going through a rebrand or new website build, how do you optimize your funnels and build a site with your marketing automation platform in mind?

This week on the Wing It Podcast, the team is joined by Cassidy Allison of The Commonwell Mutual Insurance Group to discuss how to excel in Insurance Marketing with a small team, Broker Education, Brand Voice, and more!

The Commonwell Mutual Insurance Group: https://thecommonwell.ca/

On this episode of Wing It Podcast, the team dives deep into Customer Journeys, and how marketing teams can leverage the data that they uncover - even when they don't result in an immediate sale. The importance of storytelling, and the creation of additional customer journeys are also discussed.

On this week's podcast, the team talks about some of the challenges the insurance market is facing, and the importance of putting plans into action. Listen for some actionable tips for insurance businesses at all stages of their digital transformation!

On this episode of Wing It Podcast, the team discusses what is often a mad dash in January to nail down your B2B digital marketing strategy. Other topics include: why having a cohesive strategy is so important & how best to measure whether your strategy is working as intended.

On this episode of Wing It Podcast, we discuss the trend of Insurance brokerages implementing CRMs such as Salesforce to augment their organizations. The team goes over some of the best practices, challenges, and benefits these brokerages face with this transition.

On this special edition 50th episode of the podcast, the team discusses the 5 stages of the marketing funnel from aircover to bottom of funnel. Plus, each team member shares one tactic or tip around the funnel that they think will be crucial for 2021.

Is it better to build your own custom software, purchase a pre-built solution, or some combination of the two? The team discusses the 'build vs. buy' argument for the insurance industry's technology stack, and what the common bonuses and pitfalls are for each approach.

This week the team discusses the importance of revisiting your marketing plan and focusing on your end result when creating marketing materials and executing. This allows marketers to "get out of the weeds" and achieve much better sales & marketing alignment.

This week, the team speaks with Pete Tessier of the Insurance Podcast to talk all things digital & insurance in today's climate - the importance of building loyalty with your customers, impacts of COVID-19, where to meet your customers digitally, and much more.