On this Wing It Podcast, the team explores how B2B businesses who rely heavily upon trade shows and face-to-face meetings can pivot some of their marketing spend to digital means. At the same time, the team explores how communicating effectively with your existing customers is crucial during this period.

On this Wing-It Podcast, the team (virtually) explores some best practices on how to react to the COVID-19 pandemic within the realm of insurance communications. Topics include how to remain sensitive and how to properly leverage your Marketing Automation tools to reassure your existing customers.

A few weeks ago, before the Coronavirus fully hit Canada, the Goose team talked with Brett Boadway and Norah Black of IBAO (Insurance Brokers Association of Ontario) about issues important to the insurance industry including recruitment, attracting millennials as both clients and colleagues, and celebrating 100 years of IBAO. The Coronavirus pandemic has further highlighted the value the insurance industry provides and why the strength of its continuity is more important now than ever.

Learn more about the IBAO at https://www.ibao.org/ !

This week Jen is here to talk with the team about how too often, organizations focus on marketing to new leads and forget how important it is to continue to market to their existing customer base. With marketing automation tools, it's never been more efficient or effective to cross sell and upsell your existing customers while providing additional value.

Sales & Marketing, or Smarketing? Names aside, this Valentine's Day the team dives into the eternal question of how Sales and Marketing can work better together, who owns what, and how organizations can better reach an alignment between the two departments.

We talk with Adam Thomson of Toole Peet Insurance about all things digital and insurance - and where we think the industry is headed going into 2020.

On this Wing It Podcast, the group dives in to the question of Customer Experience. More specifically, we talk about the ownership of the Customer Experience in various organizations, how to best decide the correct team for the job, and why it's so important and talked about right now.

We were inspired by a LinkedIn post from Sara McNamara, about the challenges of building your own marketing automation team vs. outsourcing it to an agency (like Goose Digital!). We tackle Sara's post and offer our own views and experiences; the reality and expectations from outsourcing to a digital marketing automation agency.

We talked with Thomas Accardo, CEO of BrokerLift, about bringing digital insurance technology to not just brokers, but the customers too. Tech is great if it speeds up your employee's workflows, but does InsureTech ultimately help the customer?

Adam Mitchell, President of Mitchell & Whale Insurance Brokers, shared with us what he sees as the top trends in insurance going into 2020 (hint: it starts with d and ends with igital!).