We had a discussion on insurance and finance tech with Apollo Exchange, an e-commerce marketplace that enables brokers to instantly bind insurance products.

Our 25th episode is (finally) here! We got a special intro to mark the occasion.

Say your business has all these marketing tools, one for email, one for CRM, one for your forms... it can get pretty chaotic (and expensive!), right? In this episode, we talk about consolidating your marketing tools into one marketing automation platform, helping your marketing department become more efficient, cost-effective, and impactful for your business.

How do you drive performance in your digital programs, once you've completed your technology implementation? Let's say you're a year into a new CRM, or marketing automation system, and now you've started to plateau. What's the next step to continue delivering results?

1 in 2 Canadians will be diagnosed with cancer in their lifetime. Let's get that number to 0. We speak with the Canadian Cancer Society's GTA Director, Tanya, and COMDA.COM, Ontario's #1 donor, about the great work the Society's doing and how you can get involved in defeating this horrible disease.

HELP COMDA CONQUER CANCER

https://www.comdagives.com/

GET INVOLVED WITH THE CANADIAN CANCER SOCIETY

https://www.cancer.ca/en/?region=on

Insurance is undergoing sweeping digital transformation, but often the tech focus is on personal insurance, leaving commercial on the wayside. In this episode, we discuss how lessons learned from the PI side can be used to revolutionize the way CI brokers engage with their customers and prospects.

DISCOVER HOW GOOSE DIGITAL CAN HELP GROW YOUR BUSINESS - YOUR B2B DIGITAL MARKETING PARTNER

https://www.goosedigital.com

It's all about sales. The software's in place. The tools are ready. You have your lead gen flow down pat, but now what? Marketing automation is all about enabling your sales team, giving them the tools to close the deal and drive revenue.

Every year, Goose Digital participates in Sporting Life's 10K Run for Camp Ooch. $300 sends a kid affected with (or by) childhood cancer to Camp Ooch for a day. Click here to join the run on May 12, or donate directly to a runner or team (like Goose Digital!): https://sportinglife10k.ca/toronto/register/

Camp Oochigeas (Ooch) is a privately funded, volunteer-based organization that provides kids with and affected by childhood cancer with unique opportunities for growth through challenging, fun, enriching and magical experiences. https://www.ooch.org

Jeff Wiener, the Kickass Entrepreneur and founder of Digitcom, sits down with us to discuss the common mistakes new business owners make in growing their business, including not understanding marketing or how to scale properly.

We were invited to Act-On's headquarters in Portland, Oregon, to attend their partner summit earlier this month. At the week-long event, we got to learn about upcoming software updates to Act-On, training sessions, and great networking opportunities.

Marketing Automation. At Goose Digital, it's what we specialize in...but what is marketing automation exactly? We get back to basics and answer this fundemental question.