With businesses continuing to adapt to the various challenges of 2020, marketing leaders are faced with the challenge of meeting yearly and Q4 goals with limited resources. This week, the team discusses some strategies to bring a bit of order to what could be described as frantic marketing under considerable pressure.

On this week's Wing It Podcast, the team dives in to Jen's latest blog -The Marketing Automation Checklist - Insurance Edition. The question of complexity within an organization is the main theme here, as the team discusses the importance of choosing an automation platform that fits that level of complexity.

Read the blog here: https://www.goosedigital.com/the-marketing-automation-checklist-insurance/

Marketing teams are busy - there's more to do and learn than ever before, and even the simplest sounding campaigns have tons of moving parts. On this Wing It Podcast, the team discusses this development and how marketing teams and businesses can do more with less and continue to grow by moving faster.

On today's Wing It podcast, the group discusses the importance of building and maintaining an email list in the insurance space. We explain why it's important to keep the list up to date, why to build it in the first place, as well as some actionable tips for capturing additional information on your customers & prospects.

On this Wing It Podcast, the team discusses the continued importance of email communication, especially in today's socially-distanced world. In that vein, they talk about the best time to, and reasons for, upgrading from a simple email provider to a more complex and robust marketing automation platform.

On this Wing It Podcast, the team discusses how businesses in the insurance space can utilize the data they already have to begin the marketing process regardless of how complete it is. We also explain how to work on your incomplete data while still learning and executing your marketing strategy.

In this podcast, the team discusses how marketing teams that are small, or even only one person, can best leverage their time and relationships to make a significant impact on their businesses. By using test and learn strategies and forming strong partnerships with flexible agencies and vendors, these teams can truly help drive growth.

This week, the group discusses some tips to help the insurance industry tackle a problem that many industries face: creating and distributing content. Both creating and distributing are equally important - and the team discusses a few strategies to help make both easier and more efficient.

Based on Kevin's latest blog article on how B2B businesses can rebuild their digital marketing funnel during the era of COVID-19, the group discusses how leveraging your data, improved messaging and segmentation can help these businesses make the most of their budget and time.

Read the whole blog here: https://www.goosedigital.com/how-to-redesign-your-digital-marketing-funnel/

In this podcast BILD and Toronto Home Show's Scott Bartley, Director of Marketing & Partnerships, joins us to discuss how organizations should be pivoting their trade show focused marketing strategies during COVID-19, what to consider as well as what goes into a digital rebrand, and more! Check out more about BILD at https://www.bildgta.ca/