In episode 99, Lily Ug stops by to share some thoughts on how brands can win the SERPs through high quality content strategy and content creation.

Lily gives insights into the importance of topic clusters and creating content with E-E-A-T in mind to drastically improve your results.

We also discuss some opinions on generative AI for SEO content and what steps brands will need to take to compete with AI.

(0:00) Intro

(2:50) Earning Brand Equity on the SERPs

(4:38) Titles & Meta Descriptions

(7:44) How to Create Balance with Topic Clusters

(8:54) The right approach to E-E-A-T

(11:48) Opinions on AI content

(16:15) How Brands Can Fend Off AI Content

(22:06) Rapid Fire Rankings 🔥

Rank your top anything:

• Nature

• Notebooks

• Yogurt Parfait

Rank your best SEO marketing win:

Beat out .gov domains and sites like Korn Ferry for a data keyword. We have less than half their domain authority and basically just aggregated the original data those sites published.

Rank your top 3 SEO tools:

• Keywords Everywhere

• Semrush / Ahrefs

• Google Trends / Glimpse / Exploding Topics

Rank your best SEO trick or tactic:

This is a trick I don't use much anymore, but if you want traffic fast, steal it from sites in your industry with a skewed traffic graph. i.e the majority of their traffic comes from one blog post.

Rank what you love most about SEO as an industry:

It compounds. You're not starting from scratch everyday, you don't need to stress about staying 'on' all the time.

Rank your best SEO learning resource:

Your own site. Build your own site, get skin in the game, nothing will teach you more.

Rank the top 1-3 SEOs or Marketers that you most look up to:

• April Dunford

• Rand Fishkin

• Aleyda Solis

• BONUS: Katelyn Bourgoin

Rank your number one cause/charity that you want to promote:

The Freelance Coalition for Developing Countries. I think Chima Mmeje is building something that the marketing world desperately needs here. It's free training, mentorships, and support for BIPOC marketers. A resource like this would have been life-changing when I was just starting out.