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In this episode of The MLO Project, Jason Frazier and Michael McAllister break down a major shift in the mortgage game—winning business happens long before the application.

They dive into the concept of the pre-funnel ecosystem and why loan officers must start showing up before buyers are ready. From breaking down consumer barriers to building trust and authority through platforms like YouTube, this conversation is packed with actionable insights to help you connect earlier, convert better, and dominate your market.

It's not about chasing leads—it’s about building relationships.

Stick around for details on an upcoming webinar where they’ll go even deeper on these strategies.

Hit play and learn how to meet the modern consumer where they actually are—before the funnel even begins.

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TMP is presented by: Empower LO

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Key Takeaways:

• The consumer journey is no longer linear; marketing must adapt.
• Creating a pre-funnel ecosystem is essential for engagement.
• Understanding consumer barriers can improve marketing strategies.
• Social media platforms are crucial for building community.
• YouTube is a powerful tool for reaching potential clients.
• Building trust is key to successful client relationships.
• Loan officers must nurture leads before they are ready to buy.

Chapters:

00:00 Introduction and Acknowledgments
02:51 The Importance of Consumer Journey
05:46 Creating a Pre-Funnel Ecosystem
08:50 Understanding Consumer Barriers
12:08 Leveraging Social Media for Engagement
14:59 Building Trust and Authority
18:03 The Role of YouTube in Marketing
20:55 Final Thoughts and Webinar Promotion