Culture has a tremendous impact on our lives, setting standards of behavior and often providing us with the vision of our idealized future self. Within an individual culture, there is always a version of us that we wish to be and standards which we strive to meet. These standards may vary from person to person, as well as from one cultural to the next, but overall they provide a structure for behavior and a roadmap for developing our sense of self. Our current culture then becomes the platform for imagining, and ultimately achieving, the version of ourselves that we wish to become.