Wisco Weekly

Listeners submit their questions and seek advice for car buying and selling. Questions and topics include:

It’s an episode like #08 why the Wisco Weekly podcast formed. Dennis sits down with Amit Chandarana, VP of Business Development for Roadster, and discusses what the car business looked like in the early 2000s and how it has evolved today to cater to the customer experience. Amit is a 17-year veteran of the automotive industry and applies his full educational and professional background to achieve what he calls “realistic progression.”

The Costco Auto Buying Program allows members to save money on new and used car purchases through their network of approved dealers. Costco touts that they sell 400,000+ cars through this program, which would rank them second in the nation behind publicly traded, AutoNation, for most vehicles sold. So, is Costco a good place to buy a car? Can you get a better deal through Costco? And how does it rank against other buying programs? Tune in to find out.

How your business communicates with customers online can and may affect how your customers perceive your business offline. In episode 06, Dennis and Kelly provide a play-by-play commentary on Yelp reviews of a certain Huntington Beach dealership and use forensic linguistics to analyze who the dealer respondent may be. Also spoiler alert…Dennis has a terrible southern accent.

First off, “suit up” and then stop being sad and be awesome instead, says Barney Stinson from How I Met Your Mother. As the car selling season tapers off in preparation for tax season, there is still a strong contingency of buyers who prop up automotive sales.  Bankers! Bonuses have finally been distributed and that cash is burning a hole in their pocket. But do they buy fast cars, luxury cars, or is there a more “legen-wait-for-it-DARY” rate of return they can get?  This episode is for anyone who is meticulous about saving money.

Who has two thumbs and likes to do yoga, eat healthy, big on skin care, travel, and is very good with their money?  The Nielsen Company put out a case study on the buying power and characteristics of Asian American women.  Find a way to target this demographic, and you’ve earned a customer for two generations.

In a Harvard Business Review article, author Rafi Mohammed discusses how retailers use personalized pricing to maximize profits.  Dennis and Kelly add some further thoughts to this, and even get to the conclusion that a personalized price is different than a good deal.  Also, Dennis introduces a new segment of wine tasting.

Sometimes you need an outlet for the demands of your full-time gig, as well as other important commitments like family.  In part II, Hunter shares how he has been able to build up a side business from his photography passion while not compromising on his full time job nor his family.  There are great tips here for anyone looking to gain a following through social media.

In this eye-opening episode of season II, Dennis and newly adopted co-host, Kelly Cruz, sit down with automotive CRM expert, Hunter Swift, to share some insight on how your data is currently used by dealerships, and how it SHOULD be used to align with the customer experience.  This is part I of a two-part series with Hunter Swift.

What is it about the car business that makes it comparable to playing sports?  Former professional basketball player, Adam Parada, joins the podcast to reflect on how his playing days make him the MVP of his sales team.